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Just for a moment, stop and have a think about the amount of skincare and beauty products you use each day, or further still, each week.

Even those who try to maintain a rudimentary beauty routine are likely each day to use a face cream, face cleanser, body moisturiser, deodorant, toothpaste, shampoo, conditioner and a shower gel. For those who prefer a more detailed beauty regime, this is likely to include facial exfoliating cream, eye cream, hand cream, a body scrub and we haven't even mentioned Makeup products yet.

We have all witnessed major changes to trends in the cosmetic and skincare industry during the past few decades. Back in the 60s, 70s and 80s, who would have considered what ingredients were contained in their hair shampoo, moisturising cream or body moisturiser? This was an era when washing detergent companies cottoned on to the notion that consumers equated highly perfumed products with performance and this trend quickly became apparent across numerous consumer personal care products.

You know organic, but do you really know the difference between Certified Organic and just Organic?

You're not alone if you don't. Most of us these days are aware of the need to buy food and personal products that are good for us as well as being good to the environment. But while our awareness has grown and there is considerably more new products available on our supermarket shelves, many of us still don't know the important difference that makes Certified Organic better to use, every time.