Articles

We say that beauty is only skin deep but we also say that we are not to judge a book by its cover. Further, we understand the phrase "beauty is in the eye of the beholder" to be true while remaining open to the existence of a universal beauty - a beauty absolute. At New Directions we thrive in helping you to create your brand and beauty vision. Therefore it makes sense for us to first seek to understand our relationship with beauty before we stamp our mark on the magic that is this multi billion dollar industry.