Spend a few minutes observing shopper behavior at your nearest department store cosmetics counter and you will notice that everything (and I mean everything) is picked up and sniffed.It doesn't matter whether it is shampoo, perfume, heal balm; wrinkle remover or mouthwash when it comes to personal care the nose has the final say.
One of the biggest environmental issues centers of the state of the world's forests and that is as it should be. Trees play an important role in managing air quality, play host to thousands upon thousands of species of flora and fauna, give us shelter, building materials, medicine and even spirituality - things we all know but that are somewhat forgotten in the endless pursuit of more.
Composition: Glycerin (vegetable Derived), Purified Water, High concentration fruit extract.
Actives: See individual Fruit for Active Constituents.
When it comes to beautiful, elegant and natural beauty nothing hits the spot better than a botanical extract. Plants are natural factories producing vitamins, minerals, moisturising fatty acids, anti-inflammatory, antioxidants, antimicrobials and much more and best still each one brings its own story and inspiration to your brand.
Those wishing to be self-sufficient, environmentally friendly and holistic in their personal care regimens agree that all-natural toothpaste is a good place to start. After all, when you think of it, it is one of only two personal care products that the whole family rely on to assist in maintaining our health, fitness and wellbeing on a daily basis as we and what's more, the bit we spit out goes straight into our water supply. So what is the other essential product? The humble bar of soap!
I started working in the cosmetics industry in 1998 when the talk of a 'trend' towards natural ingredients was causing much excitement and re-formulating. I was based in England then, a market whose natural bent was focused on two branches of the same tree - The Body Shop and Lush (whose respective management teams had previously worked together).I continued to work for another five years in the UK market before leaving for Australia and during that time this 'natural trend' moved from a gentle jog to a respectable run at least in terms of actives - it seemed to me that it wasn't a cosmetic worth investing in if it didn't have a bit of green stuff in it. Well now, 15 years since I started reading labels that run has turned into sprint as companies everywhere hustle to add not only a bit of green-tinged fairy dust to their potions but natural surfactants, thickeners, film formers, emulsifiers, emollients and suspending agents. This begs the question, is beauty by nature a fashion trend or permanent fixture?
Fancy wrapping your skin in hot chocolate or maybe the thought of un-knotting tired muscles in a moisturising yet opulently bubbly bath tub is more your thing. Whatever takes your fancy one thing is for sure, winter skin needs extra-special love and attention!
I'm talking clay scrubs, facemasks, body wraps and soapy treats and here at New Directions we have an amazing selection for you to try.
Our fascination with clay against skin goes back to the beginning of time when our relationship with the earth was more…organic than it is now and it's that magic that I think we need to re-kindle.
‘Have you gone mad’ they cry as the backroom staff at New Directions uncover their newest active ingredient and encourage us all to try it. It turns out that snail secretion filtrate isn't something that many of us (or you) have considered when looking for that perfect skin soothing and moisturizing active. Well, maybe now is the time.
Whether we like it or not growing younger is the stuff of fantasies and while we can turn back the clock somewhat with our arsenal of modern interventions there is some truth to this idea: