I remember those early days of being pregnant. The morning after the two lines appeared on the test when I stood in the shower looking down at my still empty-looking stomach, hands hugging the space where my baby had just started to grow, wondering what changes were ahead of me and whether I was ready. I wondered if I would I recognise 'me' in a few months, when baby's growth had really kicked in. I wondered if I would I ever look like me again, would I cope, and could my body really fit a baby inside? I let all of the emotions come and go freely as I stood there that morning comforted by the rhythm and warmth of the water raining down on my skin. That morning, in the shower in the tiny bathroom of our first house all those years ago is when I realised that life would never be the same again and by the time I'd finished my shower I was ready to accept that.
New Directions have been sourcing and supplying ingredients for well over twenty years and what started with an essential oil has developed into a thriving multi-dimensional hub of ingredient activity. But what does it take to keep all of these ingredients on the shelf and how do we choose what to purchase? Here's a look at the intricacies involved in maintaining the range at New Directions and where our ingredients come from!
It's fair to say that if you want to make palm oil free moisturisers at the moment your emulsifier options are quite limited. Most of the larger ingredient manufacturers continue to pursue one level of palm oil certification or another and while some of these programs and initiatives are resulting in environmental protection and progress, others are achieving less. Wherever there is a gap in our ability to trust or gain control over a system there is a decision to be made and for some brands that decision has been to evacuate the palm space altogether. If this is you then you might like to try our new olive oil emulsifier.
When it comes to formulating a good, honest cosmetic product there are three formulating components to consider:
In cosmetic science, as in all aspects of life, it is important to be careful of the stories you tell in case they come back and bite you. The 'chemical' free preservative story is one such case but, as it is a story that many people want to tell (and I can understand why) it is one we should explore pro-actively, so that we might write our own product narrative on fact rather than fiction. With that in mind, this is a story about preserving your product with Radishes and Coconuts.
For many the bright lights hustle and bustle and vibrancy of the city is exciting and full of opportunity and promise. That may well be true but what's also true is the fact that big city living may well be conspiring against our skin, ageing us prematurely and leaving us itchy, dry and a little bit more wrinkled. This, my friends, is a story about urban pollution.
"Today, an average person living in Western Europe or North America consumes 100 kilograms of plastic each year, mostly in the form of packaging"
Vegetable oils are not created equally with regards to chemistry. In fact you couldn't get a more diverse set of ingredients (that we all tend to take for granted). We have delved into this world of vegetable oils before, have plotted their essential fatty acids, free oleic acid, shine index and yield value. How some vegetable oils have the power to enhance skin penetration and how others can contribute positively to a products inherent sun protection (although not by having an SPF as such) but have we been missing something? Have we truly explored the unsaponifiable fraction and all its glory? I think not.
The saying that 'nothing lasts forever' is partially true for essential oils. While some actually seem to get better with age, others will fair much, much worse and start smelling flat and generally causing trouble. What we want to know is who, what, where, when and how? Most of all we want to know if there is any science behind the common advice of storing in a 'cool, dry place' or the other favourite 'put them in the fridge'.
Is a certified organic brand the only authentic way to offer a good, safe and clean product?
Without a shadow of a doubt, the majority of people who we meet here at New Directions are keen to enter the cosmetic industry with their very own organic brand. Organics is seen as the epitome of purity, freshness and authenticity in a world of fake news, fake looks and fake promises but is developing or owning a certified organic brand the answer?