INCI Name: PVP
Action: PVP has many functions including thickening, film forming and hair styling. It requires the presence of water to hydate the granules and as such is un-suitable for anhydrous formulations (water free, oil based). PVP is quite hygroscopic so it will become sticky in humid environments and that can affect its hair styling ability. In hair styling gels PVP is generally blended with other polymeric film formers that can better tolerate humidity, that said PVP can be used alone.
Directions for use: Add to water phase and mix well using either a propellar mixer or homogeniser.
Use Level: 0.1-5%
* Can be used in mascarra to help adhere colour to the eyelash.
* For sunscreens and active cosmetics where good skin adhesion is desirable.
* For hair styling.
* For Stabilising emulsions - this can be used as a water based thickener in the same way that xanthan gum or carbomer could be used.
* Gelling agent in toothpaste.
* Film former in gel or clay masks to help with drying and setting.
Manufacturing Conditions: Heat and pH Stable.
New Directions Australia Pty Ltd. does not supply food grade raw materials and therefore cannot waive GST.
Prior to use: Customers should always refer to the Material Safety Data Sheet / Specification Sheet OR the ingredients label as affixed to each product which are current at the time of supply of the product.
The information provided is for educational purposes only. Individuals receiving this information must exercise their independent judgment in determining its appropriateness for a particular purpose or use.As the ordinary or otherwise use(s) of products is outside the control of New Directions Australia Pty Ltd., no representation or warranty, expressed or implied, is made as to the effect(s) of such use(s), (including damage or injury), or the results obtained. New Directions Australia Pty Ltd. expressly disclaims responsibility as to the ordinary or otherwise use(s). Furthermore, nothing contained herein should be considered as a recommendation by New Directions Australia Pty Ltd. as to the fitness for any use. The liability of New Directions Australia Pty Ltd. is limited to the value of the goods and does not include any consequential losses.