The relationship between Austin and New Directions started with him attending our skin care and business courses. Since then, Austin has been a client of the technical Help Desk and general business.
Many of our brands start mixing in the kitchen, excited to get turn their beauty product ideas into reality and spread a little joy! This is awesome and empowering but at some point if things go to plan the brand takes off and your kitchen needs to be replaced by a factory.
As some of our clients BECOME their own factory we thought it would be a good idea to talk about Cosmetic Good Manufacturing Practice (GMP).
This year it is projected that New Directions Australia will deal with many thousands of customers be that in person, through our website, Facebook pages or twitter or on the phone. Each one of those has something in common - an interest in personal care and a desire to build better connections between them, their passion and their target audience (even if their target audience is their cat). Helping develop and explore that is our passion and our pleasure.
However, in order to get the most out of our interactions with our customers some key questions must be asked. Do you know your public?
As a business owner or brand manager there are so many things to learn and take in. Feeling overwhelmed is nothing unusual especially these days when the world wide web of misinformation penetrates every waking second. Big decisions rest on your shoulders and it is up to you to lead from a solid base. One of the most common areas for concerns is around-ingredient choice, safety, legality and suitability for purpose especially in light of the fact that the cosmetics industry can whisk you away to the four corners of the globe in an instant. While being at the helm of a globe-trotting brand sounds like a whole lot of fun, trying to cater to varying ingredient preferences and legal frameworks can be a nightmare. So, what do we do?
Support, Education, Motivation and a great cup of coffee
As a business owner you can sometimes find yourself feeling alone, out of your depth and in need of a shoulder to cry/ laugh or just talk openly on about the challenges and triumphs that surround you. Over the last twenty years New Directions have helped thousands of people start up and grow their own personal care brands and related businesses and now that it is your turn we want you to know that we are here to help.