Adding exfoliant particulates to your surfactant-based formulations is a great way to wow your customers and deliver better product performance at the same time. With so many naturally derived, attractive exfoliant materials available it is no wonder that everyone is trying to achieve the perfect gel-based scrub! But you cannot simply add exfoliants to a surfactant base and expect them to stay put. Gravity quickly takes its toll leaving you a hot mess that is practically unsaleable. So how do we overcome that?