Articles

Using essential oils as your fragrance is a great way to turn what would otherwise just be a 'perception-only' ingredient into an ingredient with the real capacity to bring something positive to the formula. It's not that synthetic fragrances are bad, they give formulators and brand owners a lot of creative freedom, are often very stable, can be formulated with the specifics of a formula or target audience in mind and have great batch-to-batch uniformity but at the end of the day a synthetic fragrance just makes a product smell good whereas essential oils can actually do good.