Instructors : Amanda Foxon-Hill & Sam Overton
Dates: To be advised.
Location: New Directions Showroom, 47 Carrington Rd, Marrickville NSW 2204 (Free Parking)
Price : $395.00 per person.(GST inclusive)
Calling all hair product brand owners, product developers and hair fashion enthusiasts!
This one day course offers you the opportunity to explore and apply the science and beauty behind urban haircare. The formulations we develop pay homage to the iconic and timeless Sydney side aesthetic that combines edgy high-fashion with a laid-back beachside chic. The results? Nutritive, easy-to-wear products that deliver photo-shoot ready hair with minimal fuss.
The six formulations we create together balance the science of runway ready styling with the wisdom of scalp health and vitality ensuring comfort, wearability and a level of performance that instils confidence.
Key topics covered in this course include:
To ensure your learning experience can be applied and customised to suit your aspirations the course is taught from both a chemistry and an application perspective:
Amanda Foxon-Hill is our in-house cosmetic chemist teaching expert. She has over twenty years experience in guiding students and brand owners through new product development and onto launch, trouble-shooting and customisation. Amanda's approach is to meet students where they are at which often starts with identifying and investigating the myths and misconceptions around the topic before focusing on building a solid foundation of scientific literacy. This approach is designed to teach you how, rather than what to think.
Amanda also consults to the cosmetics industry on all aspects of green chemistry and product development and advocates the promotion of sensible science to consumer groups via her blog www.realizebeauty.com.
Amanda has a degree in Chemistry and a Diploma in Cosmetic Science and Formulating.
Sam Overton is our Industry Insider expert, again with over twenty years hands-on experience spanning hairstyling, brand ownership and development, hair education and fashion shoot planning. Sam teaches from a hands-on product application perspective, explaining how to get the right dose for the hair, how selecting the right order of application, the best tools for the job at hand and how to create and achieve the look you are going for. This perspective isn't just for hairdressers, it's for anyone who wants to design, deliver and showcase their products in the best possible light to prospective clients or for themselves.
New Directions will make every effort to ensure that the workshop and the program content will take place as advised. Please note however, New Directions reserves the right to cancel or make changes to any workshop and its content at any time as circumstances dictate. In the event that a workshop is cancelled by New Directions, the registrant will be entitled to a credit or refund to the value of the cost of the workshop only. New Directions will not be financially responsible for consequential losses such as airfares, accommodation and so on. Should a workshop be cancelled, registrants will be notified by email or phone with as much notice as possible. Every effort will be made to provide a workshop of equivalent standard and value at a future date and registrants will be advised of the same.
Workshop Booking Cancellation Policy:
Once a workshop booking has been confirmed, all workshop bookings are non-refundable however may be transferred to another date if available, gifted to a nominated person, or a credit to the maximum value of the workshop can be saved to use for purchases of New Directions products and services via the website, over the phone or within our showroom. Workshop booking cancellations must be made no later than 7-days prior to the scheduled date of the workshop.