Articles

Is a certified organic brand the only authentic way to offer a good, safe and clean product?

Without a shadow of a doubt, the majority of people who we meet here at New Directions are keen to enter the cosmetic industry with their very own organic brand. Organics is seen as the epitome of purity, freshness and authenticity in a world of fake news, fake looks and fake promises but is developing or owning a certified organic brand the answer?