The words 'natural' and 'cosmetics' just go together don't they? As a manufacturer that operates in the Essential and Vegetable Oils market it is not surprising that the vast majority of our customers come to us with very clear ideas about what they want IN their formulations, having read up on the benefits of all manor of lovely things - Argan Oil, Sandalwood Powder, Kakadu Plumb or Virgin Coconut oil. Clients are also very good at knowing what they want OUT of their formula - parabens, SLS/ SLES, Mineral Oil, Silicones, Fragrances and sometimes more. The only problem is that many clients don't fully understand WHY any of these ingredients are on the must avoid list and have little understanding of the full implications of these 'easy-to-say-but-harder-to-achieve' positions. The motivation behind the vast majority of clients is safety which begs the question "What do we mean by 'safe'?"