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Cosmetics are supposed to be fun, a tool to help you express who you are, who you want to be, how you feel. With bright colours and soft textures to facilitate the telling of stories, celebrate beauty and frame nature's perfection.So what happens when you realize that all that glitters comes at a human price?

The business of mining mica has for many years been one of the cosmetic industries dirty little secrets but now the time has come to tackle this once and for all.

Mica, that beautiful iridescent mineral, a mineral that brings life and brilliance to make-up, wash products and hair sprays the world over. Mica itself isn't the problem, the problem is the fact that children are involved in its mining...
posted by Amanda Foxon-Hill on Jan 31, 2014
Beyond soap and toothpaste cosmetics are one of life's little luxury's available every day for a small price and what we hope will be a life changing transformation.The lipstick effect doesn't just keep the economy on a high it improves our mental health by boosting our self-esteem and allowing us to express our best selves. But what if that world of beauty didn't glitter for you? What if instead of ruby lips you see potential for exploitation and suffering? Welcome to the vegan dilemma.
posted by Amanda Foxon-Hill on Oct 21, 2013
Spend a few minutes observing shopper behavior at your nearest department store cosmetics counter and you will notice that everything (and I mean everything) is picked up and sniffed.It doesn't matter whether it is shampoo, perfume, heal balm; wrinkle remover or mouthwash when it comes to personal care the nose has the final say.Being an Essential Oils company we understand the gravity of this and take care to offer a wide selection of plant based aromas for the delight of the discerning cosmetics customer.However, essential oils are not always the best choice and when it comes to the delicate area around the mouth it can sometimes be more appropriate to choose a fragrance over an essential oil.
posted by Amanda Foxon-Hill on Sep 06, 2013
One of the biggest environmental issues centers of the state of the world's forests and that is as it should be. Trees play an important role in managing air quality, play host to thousands upon thousands of species of flora and fauna, give us shelter, building materials, medicine and even spirituality - things we all know but that are somewhat forgotten in the endless pursuit of more...
posted by Amanda Foxon-Hill on Aug 23, 2013
Capturing the remarkable energy, magic and power of plants in order to find the secret to ever lasting beauty is an age-old quest the power of which hasn't been overlooked by our modern day cosmetics industry.In ancient Egypt we see plants used to help prepare and pave the way to the next world or afterlife...
posted by Amanda Foxon-Hill on Aug 14, 2013
When it comes to beautiful, elegant and natural beauty nothing hits the spot better than a botanical extract. Plants are natural factories producing vitamins, minerals, moisturising fatty acids, anti-inflammatory, antioxidants, antimicrobials and much more...
posted by Amanda Foxon-Hill on Jul 17, 2013
Those wishing to be self-sufficient, environmentally friendly and holistic in their personal care regimens agree that all-natural toothpaste is a good place to start. After all, when you think of it, it is one of only two personal care products that the whole family rely on to assist in maintaining our health, fitness and wellbeing on a daily basis as we and what's more, the bit we spit out goes straight into our water supply. So what is the other essential product? The humble bar of soap!...
posted by Amanda Foxon-Hill on May 01, 2013
I started working in the cosmetics industry in 1998 when the talk of a 'trend' towards natural ingredients was causing much excitement and re-formulating. I was based in England then, a market whose natural bent was focused on two branches of the same tree - The Body Shop and Lush (whose respective management teams had previously worked together)....
posted by Amanda Foxon-Hill on Apr 22, 2013
Fancy wrapping your skin in hot chocolate or maybe the thought of un-knotting tired muscles in a moisturising yet opulently bubbly bath tub is more your thing. Whatever takes your fancy one thing is for sure, winter skin needs extra-special love and attention!
posted by Amanda Foxon-Hill on Apr 15, 2013
I'm talking clay scrubs, facemasks, body wraps and soapy treats and here at New Directions we have an amazing selection for you to try...
posted by Amanda Foxon-Hill on Apr 03, 2013
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