How To Use The New Directions Hydrating Hair Mask with Hairdresser Sam Overton
This hair mask combines the powerful cationic conditioning agent Behentrimonium Chloride with our biomimetic hair lubricant and scalp hydrator, Natural Hair Texturiser. Brought together in an easy-to-spread paste this mask can be used in place of your regular conditioner or can be used as an intensive treatment mask or even as a leave-in for extra dry or curly hair.
Dispense a small amount onto the palm of your hand, approx 10c piece is enough for short to medium length fine hair with more needed for different hair types. Spread through the palm to warm it up and coat your hands with a fine film and then work it through towel dried hair starting around 3cm from the scalp to the ends. For extra dry scalps you can gently massage any remaining product into the follicles, if your hair tends to be greasier, concentrate on the dryer parts of the hair such as the ends and mid section.
Customisations: This mask can be scented either with essential oils or perfume. In addition, clients can experiment with our range of liquid extracts, other hair actives such as Crambisol, Vitamin F or Vitamin B5 (panthenol) or add some of our speciality oils. Additional customisation is possible, but we advise clients experiment on small batches and carry out application and stability testing prior to launch.
Chemistry Origin: This product is predominantly made from naturally derived, sustainable raw materials but does contain a safe-synthetic preservative system (phenoxyethanol and ethylhexylglycerin). The isopropyl alcohol is at trace levels as it is a component of the behentrimonium chloride.
New Directions Australia Pty Ltd. does not supply food grade raw materials and therefore cannot waive GST.
Prior to use: Customers should always refer to the Material Safety Data Sheet / Specification Sheet OR the ingredients label as affixed to each product which are current at the time of supply of the product.
The information provided is for educational purposes only. Individuals receiving this information must exercise their independent judgment in determining its appropriateness for a particular purpose or use.
As the ordinary or otherwise use(s) of products is outside the control of New Directions Australia Pty Ltd., no representation or warranty, expressed or implied, is made as to the effect(s) of such use(s), (including damage or injury), or the results obtained. New Directions Australia Pty Ltd. expressly disclaims responsibility as to the ordinary or otherwise use(s). Furthermore, nothing contained herein should be considered as a recommendation by New Directions Australia Pty Ltd. as to the fitness for any use. The liability of New Directions Australia Pty Ltd. is limited to the value of the goods and does not include any consequential losses.