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If this was the year when your New Years Resolution was to own your own skincare brand then you've come to the right place! The team at New Directions have helped thousands of people's cosmetic dreams come true whether it be a parent wanting to make their kids bubble bath, doting dog lover wanting to perfume their pooches bed with lavender room spray or the next Anita Roddick we've seen and helped them all!
posted by Amanda Foxon-Hill on Jan 24, 2012
Was it the alluring aroma? The velvety touch or the way that your skin shimmered under the light that made you fall in love? When it comes to cosmetics it's not only how it makes you look that matters and so it is worth paying attention to the aesthetics, feel and aroma of your latest love affair. Welcome to the place where science meets art – sensory evaluation!
posted by Amanda Foxon-Hill on Nov 28, 2011
Every dreamt of having your own cosmetic range? Feel that your nine-to-five has become less about go-getting and more about wishing that the boss would get-up-and-go? Then why not do it? Getting into the beauty business has never been easier...
posted by Amanda Foxon-Hill on Oct 10, 2011
Australia, land of the parched mouth, wrinkled brow, squinting eyes and fly-flapping hands. This is a land of endless beauty, opportunity and space but it is also a land that leaves your complexion needing a little TLC. So what's a girl (or guy) to do?
posted by Amanda Foxon-Hill on Sep 08, 2011
We say that beauty is only skin deep but we also say that we are not to judge a book by its cover. Further, we understand the phrase "beauty is in the eye of the beholder" to be true while remaining open to the existence of a universal beauty - a beauty absolute.  At New Directions we thrive in helping you to create your brand and beauty vision. Therefore it makes sense for us to first seek to understand our relationship with beauty before we stamp our mark on the magic that is this multi billion dollar industry.
posted by Amanda Foxon-Hill on Jul 26, 2011
In recent years it has become possible to create high quality elegant and high SPF sun protection products using physical sun blockers actives such as zinc oxide and titanium dioxide. In the short period of time that these products have been available we have come to rely on this 'invisible' protection believing it to be more environmentally responsible, safer (for us than chemical filters) and more natural - a physical barrier rather than a mini-chemical reaction. However, one of the key scientific advancements that made this technology possible has its self come under the microscope as a potential risk to both the environment and our health. What we are talking about are nanoparticles or microscopically tiny little particles which can be as small as one millionth of a millimetre to 100 times that large (which is still very tiny).
posted by Amanda Foxon-Hill on Jun 27, 2011
Sure we all know that oil and water aren't the best of friends. We found out the hard way after endless experiments, trials and finger-crossing days. We waited with bated breath and crossed fingers for the inevitable time when our cream became a two-phase disaster again! But happily, those days are behind us now and having mastered the art of making oil and water mix into a beautiful creamy emulsion it is time to turn our attention to how it feels.
posted by Amanda Foxon-Hill on Jun 20, 2011
If, like many of us your first port of call when researching is the merry old world wide web you could be forgiven for thinking that the answer to this question starts, middles and ends with the stuff inside the pot, the chemicals (or non-chemicals) that make-up the said 'cosmetic' but you would be wrong...
posted by Amanda Foxon-Hill on May 20, 2011
Not many people want to walk around with twigs, bark and leaves stuck to their skin but more and more of us are turning to plants to help solve our skin care woes. So, how do you get the goodness out of a plant and into a pot?
posted by Amanda Foxon-Hill on Mar 28, 2011
Many people swear by mineral make-up, the next generation of colour cosmetics that promises to give you skin perfection and purity. It all sounds so good and I must admit, the prospect of a product that is 100% active, contains no 'fillers' or excess ingredients and is efficiently packaged ticks most of my 'eco' boxes. However, I'm not convinced that mineral make-up is the new skin saviour and want to dig a bit further to find out what's the deal with mineral make-up and is it really chemical free?
posted by Amanda Foxon-Hill on Jan 17, 2011
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