New Directions Australia
 
Find us on Facebook
 
Chinese Website
Essential Oils and Aromatherapy Articles
Articles Aromatherapy Articles
There were 28,000 tonnes of essential oils grown globally in 2012 - TWENTY EIGHT THOUSAND TONNES!Wow.Breaking that down by region we get the following and as you can see, the bulk of production volume is concentrated in a very small number of essential oils - the usual 80/20 rule (80% of volume from 20% of oils)...
posted by Amanda Foxon-Hill on Feb 27, 2015
The words 'natural' and 'cosmetics' just go together don't they? As a manufacturer that operates in the Essential and Vegetable Oils market it is not surprising that the vast majority of our customers come to us with very clear ideas about what they want IN their formulations, having read up on the benefits of all manor of lovely things - Argan Oil, Sandalwood Powder, Kakadu Plumb or Virgin Coconut oil. Clients are also very good at knowing what they want OUT of their formula - parabens, SLS/ SLES, Mineral Oil, Silicones, Fragrances and sometimes more. The only problem is that many clients don't fully understand WHY any of these ingredients are on the must avoid list and have little understanding of the full implications of these 'easy-to-say-but-harder-to-achieve' positions. The motivation behind the vast majority of clients is safety which begs the question "What do we mean by 'safe'.
posted by Amanda Foxon-Hill on Dec 24, 2014
You know that old saying 'the devil is in the detaiel'; well I've been wondering what that means and more specifically how that saying might relate to the success of a cosmetic brand. Despite well over twenty years of cosmetic industry experience spanning manufacturing, testing, material supply and management, brand development and customer service you will not find any of the staff here at New Directions singing out about how easy it is to become the next Body Shop or L'Oreal. That said, people do come through the NDA doors, month after month, year after year fired up and willing to give it a go, some of them succeeding in the most delightful ways. So why is that and more importantly how can we help YOU become one of the success stories?
posted by Amanda Foxon-Hill on Dec 19, 2014
You want your products to work but can't afford to test them so what do you do? The only thing you can do is look at what has been done before, look at what you have got and do a bit of calculating...
posted by Amanda Foxon-Hill on Dec 15, 2014
With our palm oil free soap bars launching this month we've been doing a bit of thinking about all things foamy and found out some interesting facts and background information on nature's own offering - Saponin...
posted by Amanda Foxon-Hill on Oct 28, 2014
With so many preservatives to choose from how do you work out which one is going to give you the protection and label claims that you require? The answer is that it is actually quite complex.

One of the most frequent questions we get via the technical help desk is with regard to product preservation and more specifically which, out of our range is the best preservative to use. While the question seems reasonable, simple and relatively easy to answer the reality is somewhat different as we will now discover...
posted by Amanda Foxon-Hill on Oct 27, 2014
According to the Danish Asthma and Allergy Association as many as 10% of the Danish population suffer from contact allergies attributed at least in part to cosmetic exposure. That is a huge number and one that I have some sympathy for being a contact allergy sufferer myself (although I take responsibility for that having chosen a career as a chemist in spite of my dermatologist telling me that it was a crazy idea being an eczema suffering, hay fever blubbering wreck of a human without too much extra encouragement).Anyway, suffice to say that contact allergies are no fun at all and by the look of it lots of people are suffering...
posted by Amanda Foxon-Hill on Oct 10, 2014
A closer look at speciality carrier oils available from New Directions.What makes an oil so special?
posted by Amanda Foxon-Hill on Oct 08, 2014
We take a closer look at how the skin seeks to protect its self to help inspire better cosmetic chemistry and formulations...
posted by Amanda Foxon-Hill on Oct 08, 2014
Many of our brands start mixing in the kitchen, excited to get turn their beauty product ideas into reality and spread a little joy! This is awesome and empowering but at some point if things go to plan the brand takes off and your kitchen needs to be replaced by a factory.

As some of our clients BECOME their own factory we thought it would be a good idea to talk about Cosmetic Good Manufacturing Practice (GMP)...
posted by Amanda Foxon-Hill on Jul 28, 2014
1 2 3 4 5 6 7 8 9 10
 
 
ABN :78 052 973 743 Australian Certified Organic - ISO 9001:2008 Certified - Animal Cruelty Free